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Paid ads

Google and Meta advertising. Margin-aware bidding, real attribution, no vanity-metric theatre.

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  • 23 May 2026 · 4 min read

    Google Ads ROAS: how to calculate it correctly

    Most reported ROAS numbers are wrong. The dashboard counts brand traffic as paid acquisition, ignores returns, and never sees the margin. Here is the math that actually maps to profit.

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An AI digital agency that builds custom web apps: research, brand, plan, build, content and launch in one package, with Google and Meta ads on top. The price and the timeline are published, and nothing is behind a call.

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MINDSCROLLERS LLCA Wyoming limited liability company30 North Gould Street, Sheridan, WY 82801, United Statesinfo@mindscrollers.com+30 693 115 1063

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